Behold: Vera Wang Has a New Bridesmaid and Wedding Guest Collection that Brings Modern Style Center Stage
Iconic designer Vera Wang did another collab with the Pronovias Group and this one pushes all the right boundaries! I’m talking modern style and creativity and it serves a whole new category: bridesmaids and wedding guests. And when you see the extraordinary designs, you’ll be thanking Vera Wang for this new line.
This 2024 collection by the internationally acclaimed designer and red-carpet style icon created this new fashion-focused line consisting of 45-pieces. On a whole, the collection features a wide range of silhouettes and styles. Every piece incorporates the artistry, individuality and details that define the undeniably cool look of Vera Wang. “I want women to express themselves with their own look and authenticity — every woman is unique,” she said.
Styles: Gabil & Gelasia
Styles: Madra & Selima
The designs are feminine and universally flattering with inclusive options. Silhouettes are complemented by side cutouts, strategic keyholes, and high-leg splits. “Cut, and proportion all help make women look beautiful and feel comfortable”, the designer said. “I always consider movement and comfort in my designs because if you feel good, you look amazing. And that gives you confidence.”
With that same intent, there are 3 trends in the new collection: innovative necklines, playful pantsuits, and volume and structure. Sculptural necklines with Vera’s take on lingerie straps create an embellishment on bare skin. Draping and high neck options alongside beautiful strapless bodice designs for head turning glamour. Exquisitely tailored pants deliver a sophisticated, unconventional formal look to bridesmaids with the added freedom of movement for dancing. Floor-sweeping long skirts are designed with architectural flair. Bubble hems are a light and airy alternative to a typical hem, Vera’s expertise in taking simple details and reinventing them in a way that is unexpected and impactful is on full display with this new collection. Her masterful eye gives every new piece an enticing point of focus and her artistic, architectural designs make a bold fashion statement that defines the brand identity.
The collection also features an array of soft pale shades, as well as electric tones and vibrant floral prints. Dresses are available within the same hue for bridesmaids to mix and match (so on-trend these days), showcasing their individual styles while keeping to the wedding’s color palette.
Styles: Vaness & Van
Style: Venishia & Vespa
Style: Vidal & Vienne
Style: Viggo & Vihaan
The dresses from this new collection will be available in all the Pronovias and Nicole Milano stores, select wholesalers around the world, and select styles will be sold online exclusively at SAKS.com in the USA.
In line with Pronovias Group’s inclusivity policy that applies to all the brands in its portfolio, all the Vera Wang Bride and bridesmaids 2024 dresses are available in a range of sizes from 32 to 64 (Spain); 0 to 32 (US), 2 to 30 (UK).
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